Best Direct Marketing Strategies?
Direct marketing is a type of advertising that allows your business to directly communicate with customers. Direct marketing involves communicate directly with customers through a variety of media, such as phone calls, text messages, emails, fliers, brochures, and targeted online ads, rather than using advertising middle man such as advertisements placed on the internet, magazine ads or billboards.
Direct marketing does not involve advertising middle man, as a company contact personally with their potential customers. The contact is done usually through forms, including mail, telephone calls, emails, brochures, and coupons.
Types of Direct Marketing
- Internet Marketing
- Face-to-face selling
- Telephone calls
- Direct mail
- Text messages
Goal of Direct Marketing
The ultimate goal of direct mailing is to encourage the recipient to purchase a product or service. Direct-marketing messages generally include a “call to action”. Action could be like to make a purchase, Signing email list, request for more information etc.
Benefits of Direct Marketing
Direct marketing is exactly what it sounds like – it enables companies and nonprofits organizations to communicate directly with the customer. Direct marketing campaigns should offer offers or benefits to get consumers to act on your offering. A successful direct marketing campaign benefit generally involve, discount on next purchase, a limited-time coupon, build relationships with new customers, test the appeal of your product or service.
1. Specific Targeting
One of the great advantages of this type of marketing is that You can send specific messages to particular specific segment of customers. You can segment your group of customers on the basis of demographics and buying behavior. This also gives you the opportunity to personalize with your audience as addressing emails with the name of customer. This can enhance response rates.
2. Direct Engagement
As the name suggests, this technique is direct. It eliminates price hiking factor due advertising middlemen because you engage directly with customer. Direct marketing is often easier to track, if you send out email campaigns, you can monitor open rates and click-throughs using a basic send-out program, such as MailChimp or Campaign Monitor.
3. Builds Loyalty
Direct marketing can help you build brand loyalty by building direct relationships with your customers. It allows you to build an immediate bond with your customer through email, direct mail, SMS etc.
Many businesses combine direct marketing and customer loyalty strategies to keep and build customer relationships (e.g. by sending birthday cards, discount offers, invites to upcoming sales).
Direct Marketing techniques can be very cost effective for small businesses. This is aggressive marketing technique for small businesses who can’t bear marketing cost of their product or service. It eliminates middle man advertising cost as well.