What is Survey
Survey research is a great method of collecting information about a target audience. Surveys are conducted to uncover answers to specific, important questions. When you have a question about your business—which new product to offer, what new features and services to add, what problems your customers are facing—there’s only one obvious way to find out: a survey. It’s like magic: you put together questions, ask your target audience, and voilà, you get your answers. The survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in malls. Surveys are used to increase knowledge in fields such as social research and collecting valuable information.
Surveys seem so simple, but they rarely are in real life. Slightly vary the types of questions and response options in your survey, and you can seriously impact the quality and value of your survey’s results. Bad results can lead to bad decisions—the very thing you set out to avoid by making a survey in the first place. Ask the wrong questions, or ask them in the wrong way, and you’ll end up with products and services no one wants. So, executing your survey properly is crucial for the business future.
How to get the best results from your survey.
With asking the right questions you can get productive results out of your survey.
1. Know your target audience
It might seem simple but it is really important to know who you are asking these questions to.
For example, in my niche, I need to know whether I am talking to beginners or experts. I need to have some idea about their level of education and how well they understand the terms that we are talking about.
Try to become familiar with your audience before you send out the survey.
2. Define your survey goals
The first step is to decide goals for your survey. If you don’t think of these at the beginning your survey will not give you the desired result and become directionless and end up confusing people due to the lack of focus.
It is very important that your readers know your goal.
Your Survey goals could be:
getting feedback on a recent event.
Validating your product.
Getting opinion over your proposed solution.
finding out demographics about your readers
discovering levels of interest around an upcoming future event or product. Etc.
Make sure you have one goal per survey.
3. Be Specific with what you are asking
Some concepts may mean different things to different people. Try to be as specific as possible when you ask questions. For example, instead of asking “Do you exercise regularly?” you could ask “How many days per week, on average, do you exercise?” This gives you a more precise, objective answer.
4. Write questions that are simple and to the point.
Make your questions easy to understand by using simple language. The goal is to write a question that your reader will easily understand without having to reread it.
Using everyday language is the best way to accomplish this. A good exercise to practice is to write questions that you could see yourself asking friends or colleagues.
5. Offer Rewards for participation
Some bigger events send out surveys and put you in the draw to win a big prize if you fill out the survey. This shows your readers that you are serious and also helps them understand that the data you are collecting is valuable. An Amazon.com Gift Card or some prize related to your blog should be enough.
Do not make the prize too big, however, or you run the risk of getting surveys filled out by people who aren’t really interested in helping – they just want to go into the draw.
6. Write a subject line that easily gets attention in the email
If you are sending out your survey by email to your list you want to spend a good amount of time making sure your email gets attention and helps set up the survey.
For example, if you have a list of 1000 people you might be able to get an open rate of 400 people with a bad title and 600 people with a good title. That makes a big difference to the number of surveys that you might get back.
The body of the email itself should set up the survey – tell people why you are doing it and let them know how valuable their input is.
And, as always, make sure you say please and thank you.
7. Keep it short and in simple language
People get bored really easily and their interest will drop off quickly. Make sure your survey is really short and takes no more than a minute to fill out. Avoid using big words, complicated words, and words that could have multiple meanings. Your question should be Make sure you are using language that is short, simple and to the point.